Luux Care
Brand Identity
Luux Care is a brand that reveal each woman’s natural beauty and boost their self-confidence, by creating balanced care rituals through:
- professional LED lightherapy lamps
- 100% natural cosmetics
- 100% organic herbal tea
- 100% pure food supplements
Aurélie and Géraldine, the co-founders of Luux Care, called on my services to create the brand’s complete visual identity.
Projet Professionnel, 2019
Inspiration
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-inspi-photo-light.jpeg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-inspi-photo-natural-woman.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-inspi-photo-apricot.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-inspi-photo-happy-woman-300x200.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-inspi-sky-light-300x200.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-inspi-photo-happy-woman-light.jpg)
Color Scale
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-colo-3.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-colo-2.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-colo-1.jpg)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-colo-4.jpg)
Logotype
Main Logo
![](https://www.coralierocque.com/wp-content/uploads/2019/04/logo-luux-care-principal-vertical-orange.png)
Submark
![](https://www.coralierocque.com/wp-content/uploads/2019/04/brand-mark-luux-care-trait-orange.png)
Alternative Logos
![](https://www.coralierocque.com/wp-content/uploads/2019/04/logo-luux-care-secondaire-horizontal-orange.png)
Icons
![](https://www.coralierocque.com/wp-content/uploads/2019/04/light.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/food-box-2.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/cosmetics-243x300.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/food-box-1-300x205.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/resultat-equilibre-521x1024.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/resultat-energie-185x300.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/resultat-confiance-501x1024.png)
![](https://www.coralierocque.com/wp-content/uploads/2019/04/lampe-792x1024.png)
Business Cards
![](https://www.coralierocque.com/wp-content/uploads/2019/04/luux-care-business-card-mockup-1024x751.jpg)